Market-ready is not enough.
Without procurement readiness, market entry fails.
We help companies avoid costly mistakes when entering the European market, where procurement, regulation, and revenue converge.
At this stage, delay increases risk, not certainty
Market Intelligence
Market access, revenue security and regulatory clarity.
Behrentin Communication operates where market entry decisions become binding.
We support companies in navigating the European market by aligning regulatory reality, procurement logic and commercial viability.
Our market intelligence is grounded in active collaboration with industry partners, bioeconomy clusters, research institutions, public stakeholders and procurement decision-makers across Europe.
Through close cooperation with innovation hubs, universities, municipalities, trade fairs and industry platforms, we turn technological potential into decision-grade market opportunities.
This enables our clients to identify demand early, avoid costly missteps and position bio-based products where purchasing decisions are actually made.
The result is not theoretical insight, but actionable clarity for market entry, partnerships and scalable growth in the European bioeconomy.
Market Entry / Market Access
Structured market access to the European bioeconomy.
Behrentin Communication supports international companies entering Germany, the DACH region and the European market by aligning regulatory requirements, procurement logic and real market demand. We combine market intelligence, regulatory alignment and active business networks to move products from technical readiness to procurement relevance. Our work connects ESG and compliance requirements with concrete buyer demand across industry, public authorities, retail, HORECA and innovation ecosystems.
By identifying relevant buyer segments, procurement channels and strategic partners early, we reduce entry barriers and shorten decision cycles. Our established network across bio-based materials, sustainability, circular economy and applied research enables clients to avoid misaligned market entries and focus resources where decisions are actually made.
Clients benefit from decision-grade market clarity, credible positioning and direct access to key stakeholders — enabling faster market entry, lower risk and scalable growth in Europe.
Market access is not visibility. It is relevance at the point of decision.
Reference: Roots Europe
Market Innovation & Science
Hemp Innovation Hub
Hemp as a lever for circular economy and structural transformation.Together with the City of Aachen, Behrentin Communication is launching the Hemp Innovation Hub at OecherLab starting April 29, 2025. The Hub serves as a platform for translating hemp-based innovation into market-ready, scalable applications within the European bioeconomy.
Until October 2025, the Hub demonstrates how hemp as a raw material can enable regional value creation, CO₂ reduction, textile transformation and resilient business models — not as theory, but through concrete use cases, partnerships and pilot projects.
In cooperation with RWTH Aachen University and selected innovation partners, the Hemp Innovation Hub connects research, applied development and investment readiness.
The focus lies on creating decision-grade insights and collaboration opportunities for companies, municipalities and investors seeking viable circular-economy solutions.
The Hemp Innovation Hub is not a showcase.
It is a market-oriented interface between innovation, regulation and implementation.
Reference: Hemp Innovation Hub - Aachen - Oecherlab