Driving impact and innovation in the bioeconomy !
Consulting. Sales. Networks. For the bioeconomy of tomorrow
Bioeconomy & Consulting
Bioeconomy for Companies & Institutions
Strategic consulting for businesses and municipalities in the bioeconomy:
We develop sustainable business models, position brands effectively, and connect stakeholders along regional value chains.
* Strategy & Positioning
* Market analysis, business model development, target group strategies
* Communication & Brand Development
* Storytelling, visual identity, digital communication
* Project Development & Network Building
* Regional hemp value chains, funding projects, partner matchmaking
Reference: Hemp Innovation Hub - Aachen - Oecherlab
Behrentin Communication – Your partner for bioeconomy
Sales & Marketing
AI-Driven Marketing & Business Development for Sustainable Products
We combine artificial intelligence with strategic communication to make sustainable products more visible, scalable, and market-ready. From data-driven storytelling to the development of new business models – we support companies, start-ups, and regions in successfully positioning themselves in the future market of the Green Economy.
Our Services:
- Making CO₂ reduction & sustainability visible
- Positioning & storytelling for green innovations
- Sales strategies & business development for sustainable products
Reference: Roots Europe - Earth Saver Straws
Behrentin Communication – Your partner for scalable growth
Marketing & Sales
Successful Marketing for Hemp Products – AI-driven & Impactful
We support companies in the hemp industry in positioning their brand, increasing visibility for sustainable products, and opening up new markets.
Using AI-powered marketing strategies, data-driven lead generation, and automated communication, we boost demand, revenue, and brand value – whether in hemp textiles, bioplastics, CBD, food, or packaging.
Our Services:
- Sales strategies & business development for the hemp industry
- Positioning & storytelling for green innovations
- Making CO₂ reduction & sustainability visible
Behrentin Communication – Your partner for scalable growth with hemp
Hemp Innovation Hub
Hemp as an Opportunity for Circular Economy and Structural Change
Together with the City of Aachen, we will present the Hemp Innovation Hub at OecherLab starting April 29, 2025 – a platform for sustainable innovation in the bioeconomy.
Until October 2025, we will showcase how hemp as a raw material can contribute to regional value creation, the textile transition, and the development of future-proof business models.
In cooperation with RWTH Aachen University, we are fostering research, knowledge transfer, and investment opportunities for companies, municipalities, and investors.
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AI based online shop
At HanfDesire, we leverage artificial intelligence to automate processes and provide our customers with the best possible service. Chatbots enhance our customer support by answering inquiries in real-time and assisting with product selection. Meanwhile, automated systems optimize our order processing and inventory management, allowing us to operate more efficiently and deliver faster.
By combining cutting-edge technology with sustainable products, we create a smarter, seamless shopping experience for our customers
Innovation of a new market
The world is facing significant challenges, and we stand at the brink of transformation. This moment offers us the opportunity to make progress through innovations, new approaches, and methods in all areas of life. To navigate this transformation, we require the support and commitment of society, which we aim to foster through education, knowledge exchange, and local initiatives. Your company should also join this movement.
References / Clients
Our customers/partners speak for themselves and we are proud of it!
Behrentin Communication takes over the marketing of
Earth Saver Straws by Roots Europe in the DACH region – the first biobased straw made from bioplastic. The sustainable alternative to plastic straws – now available for gastronomy, hospitality, and retail.
