Market Intelligence

Where Innovation Becomes Market Adoption
The Innovation Hub Aachen connects companies, municipalities, researchers and investors to transform bio-based innovations into market-ready projects, scalable business opportunities and regional value chains.
Together with partners including RWTH Aachen University, the Institute for Textile Technology (ITA), FaserInnovationsZentrum Zerkall, Zukunftsagentur Rheinisches Revier, BioökonomieREVIER and Nutzhanf Netzwerk e. V., we support the development of bio-based materials, sustainable construction solutions, circular economy projects and industrial decarbonisation initiatives.
Our focus goes beyond research. We identify market opportunities, assess regulatory requirements, explore funding pathways and help turn innovation into commercially viable projects.
Located in one of Europe's leading transformation regions for bioeconomy and circular economy, we provide access to strategic networks, industry partners, municipalities and innovation ecosystems across the value chain.
Current activities include the Hemp Project Workshop and collaboration with stakeholders such as the Cologne, Lippe zirkulär and the Zukunftsagentur Rheinisches Revier to advance practical circular economy and bioeconomy projects.
Upcoming event on June 9, 2026: Circular Economy & Regional Transformation with participants including the City of Cologne, LippeZirkulär and the Zukunftsagentur Rheinisches Revier.

Referenzen Zukunftsagentur Rheinisches Revier
Referenz: Rheinisches Revier
Referenz: RWTH Aachen Universität

Reference: Umweltwirtschaft NRW

Market Entry / Market Access

Structured market access to the European bioeconomy.
Behrentin Communication supports international companies entering Germany, the DACH region and the European market by aligning regulatory requirements, procurement logic and real market demand. We combine market intelligence, regulatory alignment and active business networks to move products from technical readiness to procurement relevance. Our work connects ESG and compliance requirements with concrete buyer demand across industry, public authorities, retail, HORECA and innovation ecosystems.
By identifying relevant buyer segments, procurement channels and strategic partners early, we reduce entry barriers and shorten decision cycles. Our established network across bio-based materials, sustainability, circular economy and applied research enables clients to avoid misaligned market entries and focus resources where decisions are actually made.
Clients benefit from decision-grade market clarity, credible positioning and direct access to key stakeholders — enabling faster market entry, lower risk and scalable growth in Europe.
Market access is not visibility. It is relevance at the point of decision.

Reference: Roots Europe 

Reference: Cluster Create Bioeconomy 

Market check 

Regulatory & Market Entry Transformation – Bioeconomy (PPWR)

Situation: Imminent EU PPWR impact on market access and procurement decisions.
Mandate: Translate regulatory requirements into decision- and procurement-ready market entry logic.
Task: Turning strategy from a lifestyle product into a consumer product, certification compliance / TÜV, PPWR compliance
Outcome: Reduced compliance and liability risk; enabled procurement approval and structured EU market entry.

Public & Research Stakeholder Transformation – City of Aachen / RWTH Aachen

Situation: Multi-stakeholder innovation project facing governance and alignment challenges.

Mandate: Establish decision structures aligning municipality, research, and industry interests.
Task: Hosting Hemp Innovation Hub in the Oecherlab Aachen with introducing & showcasing bioeconomy solutions to B2B and Public.
Outcome: Project endorsed and supported by the City of Aachen as a strategic innovation initiative.

Reference: Earth Saver Straws

Reference: Innovation Hub Aachen